How to Write a Compelling Cover Letter (with Template)
In today’s competitive job market, your cover letter can be the key that unlocks the door to an interview. While your resume outlines your qualifications, a well-crafted cover letter adds personality, context, and a human touch to your application. In this post, we’ll show you how to write a compelling cover letter that grabs attention…
In today’s competitive job market, your cover letter can be the key that unlocks the door to an interview. While your resume outlines your qualifications, a well-crafted cover letter adds personality, context, and a human touch to your application.
In this post, we’ll show you how to write a compelling cover letter that grabs attention — plus, we’ve included a customizable template to help you get started.
Need more job search help?
Check out our other guides on Industry Insights & Salary Guides for resume tips, cover letter advice, and more!
Why a Cover Letter Still Matters
Despite the rise of online applications and automated hiring systems, cover letters remain a powerful tool. Here’s why:
- They show you care – Taking the time to write a tailored letter demonstrates genuine interest.
- They provide context – You can explain job changes, gaps, or career pivots.
- They highlight soft skills – Communication, enthusiasm, and alignment with company values shine through a letter in ways a resume can’t show.
What Makes a Cover Letter Compelling?
A great cover letter is more than just a formality. It should:
- Be customized to each job and employer
- Tell a brief, clear story about who you are and why you’re the right fit
- Show enthusiasm for the role
- Include specific examples of relevant achievements
Cover Letter Structure (Step-by-Step)
Here’s a simple breakdown of how to structure your letter:
1. Header
Include your contact info at the top, followed by the employer’s details.
Jane Doe
[email protected]
(555) 123-4567
[LinkedIn URL]
May 23, 2025
Hiring Manager
TechGrow Inc.
123 Business Rd
New York, NY 10001
2. Greeting
If possible, address the hiring manager by name:
Dear [Hiring Manager’s Name],
If you can’t find the name, “Dear Hiring Team” works fine.
3. Opening Paragraph: Grab Their Attention
State the position you’re applying for and express enthusiasm. Mention something specific about the company to show you’ve done your homework.
I’m excited to apply for the Marketing Coordinator role at TechGrow Inc. I admire your focus on sustainable innovation and would love to bring my creative energy and strategic mindset to your team.
4. Middle Paragraph(s): Tell Your Story
Highlight 1–2 key accomplishments or experiences. Make connections between your past work and what the job requires.
In my previous role at GreenWave Solutions, I increased social media engagement by 45% in six months through data-driven campaigns. I’m confident those skills will help TechGrow expand its digital reach.
5. Closing Paragraph: Call to Action
Reaffirm your interest, thank them, and suggest next steps.
I’d welcome the opportunity to further discuss how my experience could benefit your team. Thank you for considering my application.
6. Sign-off
Keep it professional:
Sincerely,
Jane Doe
Free Cover Letter Template (Copy & Customize)
[Your Name]
[Your Email] | [Phone Number] | [LinkedIn]
[Date]
[Hiring Manager’s Name]
[Company Name]
[Company Address]
Dear [Hiring Manager’s Name],
I’m writing to express my interest in the [Job Title] position at [Company Name], as advertised on [Job Board/Company Website]. With a background in [Your Field] and a passion for [Something Relevant to the Company or Role], I believe I’m a strong fit for your team.
At [Previous Company], I [Accomplishment or Responsibility]. This experience has prepared me to [How You’ll Contribute to New Role]. I’m especially drawn to [Something Specific About the Company or Role].
I would welcome the chance to speak with you further about how I can contribute to [Company Name]'s continued success. Thank you for your time and consideration.
Sincerely,
[Your Name]
Final Tips for Success
- Keep it to one page
- Use the same font and style as your resume
- Proofread carefully – Spelling errors can ruin a great letter
- Tailor each letter – Avoid generic language or copy-pasting from job to job
Related: Interview Preparation Strategies: How to Ace Your Next Job Interview
Wrapping Up
A compelling cover letter doesn’t just repeat your resume — it enhances it. By showing your personality, sharing relevant stories, and demonstrating a strong interest in the company, your letter can set you apart in a crowded job market.
Use the tips and template above to craft a letter that lands interviews — and gets you one step closer to the job you want.
